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Research papers

The relationship between primary producers and the processing sector

This paper employs a business-to-business relationship marketing perspective to investigating and quantifying the relationship between Australian grain growers and an agribusiness food processing firm. The next section provides the conceptual...

Catalogue: Seminar 1994: From Farmer To Consumer
Author: Michael O'Keeffe
June 15, 1994
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Citation

O'Keeffe, M. (1994a, June 15). The relationship between primary producers and the processing sector. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-relationship-between-primary-producers-and-the-processing-sector